Bearly – A small shop with sustainable basics for little ones

A small one-woman-shop based in Denmark with curated, high-quality, sustainable basics for little ones. We choose our brands with care and treasure the beauty of handmade products from talented low-volume craftsmen. We love all our customers and do shipping world wide within 1-3 days

Let’s inspire our kids to care about their belongings, how they are made and to pass them on with love


We handpick products made from premium materials like wood, cotton and wool without any harmful chemicals and with as many certifications as possible. The clothing we carry is with a high number of natural fibres to let the skin breathe and the comfortable design makes it great to play in. Everything is made to last for many generations to come. Enjoy!


Our products come from low-volume-craftsmen all over the world with wonderful ideas, creative minds and aspirations of a more sustainable way of living. We want to represent slow fashion in a capsule manner, simple, classic and mostly unisex. The warm colour palette of outfits can be mixed and matched throughout seasons making it possible to own less and enjoy more.


We want to put people first by supporting sustainable and fair work conditions amongst local artisans all over the world and that is why we are so proud to be working with the brands we represent. Whether it is producing off-season, paying fair prices, collaborating with not-for-profit NGO’s or educating men and women about fair work conditions, it all makes a difference. Thank you!