AIAYU

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  • NEW
    kr. 4.396,00

    A refined everyday jacket, the Smila is our Noor Coat re-imagined in a slick short version with classic suiting details. Designed for easy everyday wear with your favourite details intact, including convenient side pockets and horn buttons. The composition is a unique woven blend of baby-llama and merino wool that adds a soft, tactile finish and instant warmth. Ideal for fall and winter weather due to the water-repellant nature of the llama wool fiber. The wool coat has a smooth lining for easy wear, and classic lapels.

    THE FIT:

    Smila is designed for a relaxed fit. Choose your regular size, or size down for a slimmer fit.

     

  • kr. 1.796,00

    MADIGAN has the ease and versatility of a favorite long-sleeve tee with the cozy sophistication of a cashmere knit, creating an understandable customer favorite. Luxuriously soft and light thanks to an ingenuous pairing of two of nature’s most exceptional fibers – cashmere and linen – MADIGAN feels as natural as a second skin. This perfect combination allows for the unparalleled softness of cashmere to shine while benefiting from linen’s strength and breathability. The flattering ribbed texture closely skims the body, making it a dream to layer. Pair it with everything from a strappy summer dress to an oversized shirt or tucked into your favorite jeans for a streamlined look.

    60% cashmere & 40% linen blend. This cashmere essentials have the durability of the linen and softness of the cashmere, knitted in Nepal

    FIT GUIDE:

    MADIGAN has a slim fit that is meant to hug the body. The sleeves and body are cut quite long. It will stretch out, so we recommend sizing down to a snugger fit to begin with.

     

  • kr. 316,00

    Classic and simple, the LIGHT TEE is the perfect base layer you will wear all year round. Made from the softest organic cotton jersey, this tee is comfortable and breathable. Features a traditional crew neckline and the ultimate ‘not too tight not too loose’ fit that is slightly boxy.

    Super soft, 100% organic cotton jersey, locally sourced & refined in India in a BSCI socially compliant factory.

    THE FIT:

    This style runs true to size and it is recommend choosing your normal size.

     

  • kr. 2.396,00

    Classic crewneck sweater with ribbed hems and dropped shoulders. MOTHER is an easy-to-wear favorite, perfect for layering in an exceptionally soft blend of undyed llama wool. Slightly cropped sleeves for a casual fit.

    This product is made from an exceptionally soft blend of 82% undyed llama and 18% recycled polyamide. Sourced from Bolivia and knit in Nepal.

    THE FIT: Regular fit. We recommend choosing your normal

     

  • kr. 2.156,00

    Effortlessly cool and comfortable – the LEONARDO is a classic boyfriend sweater made from pure luxurious cashmere. With an oversized shape and an easy crewneck – this versatile essential is sure to become a staple in your closet. The raglan sleeves with raised seams give it a tomboy edge. The rich grain colour is all-natural and undyed and will match everything in your wardrobe.

    This product is made from 100% undyed cashmere, knit in Nepal. An incredibly soft and exclusive material – made to last.

    FIT GUIDE:

    LEONARDO has a generous fit. We recommend you choose your regular size, or size down if you prefer a slimmer fit.

     

  • kr. 636,00

     

  • kr. 636,00

     

  • kr. 636,00

    BABY is a plush and unbelievably soft beanie that will keep you warm all winter long. Made from thick and fluffy llama wool, the BABY has a reverse knit pattern and a wide, ribbed-knit brim that is perfect for folding-up. Comes in three all-natural and undyed colours – rich neutrals that will match with everything in your wardrobe.

     

  • kr. 1.836,00

    A true Aiayu essential, our handknit HELEN is made with love in Bolivia from the softest llama wool. This handmade piece features a beautiful bubble knit pattern with a contrasting crochet border along the zip closure, and an Aiayu logo pull-tag as an extra touch. Soft cotton lining inside and an interior zipper compartment to keep you organized.

    As a stylish new detail, practical loops on each side of the zipper enable you to transform the clutch into a functional crossbody bag with a removable chain. With its delicate matte brass finishing, the chain is a beautiful upgrade, adding multiple functions to an already beloved classic.

    Aiayu’s new hardware is produced by a trusted partner who is committed to social and environmental responsibility. The factory has invested in a water treatment and recycling plant, making their water footprint 95% smaller than the industry standard.

  • kr. 1.196,00

    A true Aiayu essential. A hand knitted clutch made with love in Bolivia from the softest llama wool. This handmade piece features a beautiful bubble knit pattern with a contrasting crochet border along either side of the zip closure. The sturdy gold zipper has an Aiayu logo pull-tag as an extra touch, a soft cotton lining inside, and an interior zipper compartment to keep you organized. Use Helen as a trusted carry-all bag for parties, for storing your make-up, or for other small treasures on the go with your baby

  • kr. 1.996,00

    LUIS KNIT PANTS are the ultimate loungewear. Addictively cozy and warm once you put them on you may never want to take them off. Made from a durable llama wool, the LUIS have a relaxed shape and weighty drape that falls beautifully. Features a drawstring waistband that can be adjusted to accentuate your waist or to make the pants rest on your hips. Finished with wide ribbed hems at the cuffs for a touch of sophistication.

    THE FIT:

    The LUIS KNIT PANTS run true to size, so choose your normal size.

     

  • kr. 1.036,00

    The sweatshirt is made from 100% organic cotton in its purest form, untouched by chemicals as a beautiful testament to nature’s own rich palette. A wardrobe staple, the sweatshirt comes with a classic crewneck and a soft, oversized fit, making it a staple you will return to again and again. The sweatshirt and sweatpants are made in collaboration with AIAYU partner, Organic Cotton Colours (OCC): an organisation that supports over 400 Brazilian family farmers who grow this rare and naturally colorful cotton. Over the last 30 years, OCC has built direct relationships with farmers based on fair trade principles. All of their cotton is rainfed, regenerative and organic.

    Aiayu’s OCC sweatshirt and sweatpants are neither dyed nor chemically processed, resulting in a product which is pure, biodegradable, and hypoallergenic. The all-natural colour of each garment may change over time, giving each piece a unique look and character.

    All items are made at a sustainable facility in Portugal.

    FIT GUIDE:

    The sweatshirt is designed to have a loose and comfortable fit. We recommend you choose your regular size.

  • kr. 1.036,00

    Sweatpants made from 100% organic cotton in its purest form, untouched by chemicals as a beautiful testament to nature’s own rich palette. A wardrobe staple, the sweatpants come with a classic elastic drawstring waist, side pockets, ribbed hems, and a soft, oversized fit, making them a staple you will return to again and again. The sweatshirt and sweatpants are made in collaboration with AIAYU partner, Organic Cotton Colours (OCC): an organisation that supports over 400 Brazilian family farmers who grow this rare and naturally colorful cotton. Over the last 30 years, OCC has built direct relationships with farmers based on fair trade principles. All of their cotton is rainfed, regenerative, and organic. Aiayu’s OCC sweatshirt and sweatpants are neither dyed nor chemically processed, resulting in a product which is pure, biodegradable, and hypoallergenic. The all-natural colour of each garment may change over time, giving each piece a unique look and character.

    All items are made at a sustainable facility in Portugal.

    FIT GUIDE:

    The sweatpants are designed to have a loose and comfortable fit. We recommend you choose your regular size.

  • SOLD OUT
    kr. 716,00

    KYS is your new favorite bandana. Made from 100% llama wool, this small but effectful accessory is knitted in a delightful hole pattern that adds a feminine lightness to the warm wool.

  • kr. 796,00

    The AIAYU shirt is an instant wardrobe classic. Made from a crisp organic cotton poplin, this customer favourite has a relaxed look with lots of volume. The shirt has thoughtful details like a curved hemline that is slightly longer in the back, classic cuffs, and a button-up strap on the sleeves – perfect for rolling your sleeves up or down, according to the seasons and your mood.

    FIT GUIDE:

    The SHIRT has a very oversized and voluminous cut, and we recommend to size down in this style for a more slim fit.

  • kr. 796,00

    The AIAYU shirt is an instant wardrobe classic. Made from a crisp organic cotton poplin, this customer favourite has a relaxed look with lots of volume. The shirt has thoughtful details like a curved hemline that is slightly longer in the back, classic cuffs, and a button-up strap on the sleeves – perfect for rolling your sleeves up or down, according to the seasons and your mood.

    FIT GUIDE:

    The SHIRT has a very oversized and voluminous cut, and we recommend to size down in this style for a more slim fit.

  • - 50 % Off
    kr. 358,00

    Easy and breezy, the SKIRT CHECK is a charming summer piece made from gauzy organic cotton. The classic check pattern is playful yet versatile and will add a pop of colour to your warm weather wardrobe. Features a comfortable elastic waist, a feminine, rounded hemline, and a cotton voile lining for coverage. The weave of the fabric is airy and textural, keeping you cool all summer long.

  • kr. 316,00

    Classic and simple, the LIGHT TEE is the perfect base layer you will wear all year round. Made from the softest organic cotton jersey, this tee is comfortable and breathable. Features a traditional crew neckline and the ultimate ‘not too tight not too loose’ fit that is slightly boxy.

    FIT GUIDE:

    This style runs true to size and we recommend choosing your normal size.

  • kr. 516,00

    The LIGHT DRESS is the classic tee dress of your dreams. A tried and true summer essential made from the softest organic cotton jersey, the LIGHT DRESS will keep you cool and comfortable. The flowy shape and side slits keep things airy and light, while the streamlined mid-calf length and crewneck add a classic touch.

    FIT GUIDE:

    This style is intended to be a bit loose and oversized, but does run true to size. We recommend choosing your regular size unless you prefer a slimmer fit.

  • kr. 516,00

    The LIGHT DRESS is the classic tee dress of your dreams. A tried and true summer essential made from the softest organic cotton jersey, the LIGHT DRESS will keep you cool and comfortable. The flowy shape and side slits keep things airy and light, while the streamlined mid-calf length and crewneck add a classic touch.

    FIT GUIDE:

    This style is intended to be a bit loose and oversized, but does run true to size. We recommend choosing your regular size unless you prefer a slimmer fit.

  • kr. 476,00

    The LIGHT TANK DRESS is the perfect, effortless summer essential to take you through the warm months. Made from the softest organic cotton jersey, this dress is comfortable and breathable. The voluminous flowy shape, exaggerated arm holes, and slide slits ensure you will feel cool and breezy while looking modern.

    FIT GUIDE:

    Intended to be loose and oversized, so we recommend you select your regular size. Please note the arm holes on this style are large and may show undergarments.

  • kr. 476,00

    An updated, longer version of AIAYU classic shorts. This casual summer style is made from soft organic cotton, with roomy side pockets and a wide, elasticated waistband. The length of the shorts is easy to adjust by rolling up the legs, making them perfect as a transitional piece for spring and summer weather.

    FIT GUIDE:

    SHORTS LONG run true to size, but have a narrow cut leg, resulting in a slimmer fit. As with all our cotton styles, they only have the natural stretch of a woven fabric without any synthetic elasticity. So, we recommend choosing a roomier fit as the fabric gets worn down more easily when worn tight.

  • kr. 1.196,00

    A true Aiayu essential. A hand knitted clutch made with love in Bolivia from the softest llama wool. This handmade piece features a beautiful bubble knit pattern with a contrasting crochet border along either side of the zip closure. The sturdy gold zipper has an Aiayu logo pull-tag as an extra touch, a soft cotton lining inside, and an interior zipper compartment to keep you organized. Use Helen as a trusted carry-all bag for parties, for storing your make-up, or for other small treasures on the go with your baby

  • kr. 1.516,00

    An effortless layering piece – the ORCHID is sure to become a go-to favourite. Made from soft and warm llama wool – the ORCHID has a beautiful drape and weight to it, making it perfect for layering over tees, dresses, and button downs. The classic ribbed knit pattern is contrasted by casual elbow-length sleeves with dropped shoulders and raised seams. The fit is slightly cropped and boxy, adding to the cool feel. Llama wool is strong, breathable, and pill resistant, making the ORCHID a durable knit.

    FIT GUIDE:

    Orchid has a boxy fit that is slightly cropped and has volume in the body. We recommend you choose your regular size.

  • kr. 796,00

    The LYNETTE SHIRT is a timeless essential that is sure to become a favourite in your closet. Made from crisp and soft organic cotton poplin, this button-down works well in every season. The classic cuffs, collar, and front pocket are balanced by the volume of the shape. The combination of the shirt’s tailored details and oversized fit means it is the ultimate in ease and comfort while remaining a classic piece.

    FIT GUIDE:

    This style is intended to be a bit oversized, but does run true to size. We recommend choosing your regular size.

  • SOLD OUT
    kr. 478,00

    A timeless pant with refined design details. Made from the softest organic cotton twill, the COCOs are modeled after flat front trousers, complete with a fake fly detail and side slit pockets – walking the line of sophistication and comfort perfectly. The construction is thoughtful with seamless legs for a clean silhouette. Classic straight fit with a slightly cropped length for a modern feel.

    FIT GUIDE:

    The COCO PANT TWILL run a bit large. We recommend you choose your regular size, or size down for a more slim fit.

  • - 50 % Off
    kr. 398,00

    A feminine, three-tiered maxi skirt, the ROBERTA is a simple yet statement making warm weather piece. The playfulness of the full, voluminous skirt is balanced by the streamlined simplicity of the organic cotton poplin. Comfort is key, with convenient side pockets and an easy elastic waist.

    THE FIT:

    This style runs big, so we recommend sizing down.

  • kr. 796,00

    The LYNETTE SHIRT is a timeless essential that is sure to become a favourite in your closet. Made from crisp and soft organic cotton poplin, this button-down works well in every season. The classic cuffs, collar, and front pocket are balanced by the volume of the shape. The combination of the shirt’s tailored details and oversized fit means it is the ultimate in ease and comfort while remaining a classic piece.

    FIT GUIDE:

    This style is intended to be a bit oversized, but does run true to size. We recommend choosing your regular size.

  • kr. 1.356,00

    WAVE is a slightly dressy, feminine knit which plays with shape and texture. Made from soft and strong llama wool, it will last you for many seasons to come. High ribbed borders on the sleeves and bottom hem create a gentle volume effect on the sleeves and body. Eyelet zig zag detail on the sleeves, front pocket, and bottom hem add an intricate touch. The shape is feminine, with charming elbow length sleeves and an elegant high neckline.

    THE FIT:

    This style runs true to size, so we recommend choosing your regular size.

  • kr. 1.356,00

    Charming and playful, the SILLE is a cozy knit vest made from soft and strong llama wool. The nostalgic pattern is an ode to classic Scandinavian knits, but the subdued colour palette, casual fit, and neutral ribbed borders add a firmly modern quality. Works well as a light knit in the summer months or as a warmer layer when the temperatures drop – ensuring you will love the SILLE for years to come.

    THE FIT:

    This style runs true to size, so we recommend choosing your regular size.

  • kr. 316,00

    This classic AIAYU tee is made from 100% organic cotton jersey, making it a soft and comfortable everyday staple. This short-sleeved tee has curved hems and is slightly longer in the back, giving it a nice shape. The relaxed fit makes it easy to style, either as a basic top paired with casual shorts or pants, or elegantly tucked into a high-waisted skirt.

    FIT GUIDE:

    The SHORT SLEEVE TEE has a relaxed fit that is meant to be a bit loose. It does run true to size, so we recommend that you choose your regular size unless you want a slimmer fit.

  • kr. 636,00

    The STRAP TOP DOT is a light and feminine piece made from gauzy organic cotton in a charming, embroidered dot pattern. Designed with thoughtful details in mind, like a tie closure in the back, delicate eyelet detailing on the seams, and rounded hems. With the relaxed shape and adjustable straps, you are sure to feel comfortable and confident.

    THE FIT:

    This style runs true to size, so we recommend choosing your regular size.

  • kr. 956,00

    The LILJA PANT DOT is a dreamy pant made from gauzy organic cotton in a charming, embroidered dot pattern. Simple yet elegant, the LILJA’s have attractive wide cuffs and a flattering, slightly tapered leg. With an adjustable drawstring waist and streamlined full-length, the LILJA’s are sure to become your go-to when you want to feel comfortable yet look pulled together. Now with seamless construction for added durability.

    THE FIT:

    This style runs true to size. However, as with all our cotton styles, they only have the natural stretch of a woven fabric and no synthetic elasticity. we recommend opting for a roomier fit as the fabric gets worn down more easily when worn tight.

  • kr. 956,00

    STRAP DRESS DOT is a versatile style made from gauzy organic cotton in a charming, embroidered dot pattern. This adorable dress has adjustable shoulder straps and a keyhole opening at the back with a tie detail. It features subtle, elegant touches such as eyelet embroidery at the side-seams and a feminine, rounded hemline.

    THE FIT:

    This style is intended to fit a bit loose, but does run true to size. We recommend selecting your regular size unless you prefer a slimmer fit.

  • kr. 1.036,00

    The sweatshirt is made from 100% undyed goodness: organic cotton in its purest form, untouched by chemicals as a beautiful testament to nature’s own rich palette. A wardrobe staple, the sweatshirt comes with a classic crewneck and a soft, oversized fit, making it a staple you will return to again and again. The sweatshirt and sweatpants are made in collaboration with AIAYU partner, Organic Cotton Colours (OCC): an organisation that supports over 400 Brazilian family farmers who grow this rare and naturally colorful cotton. Over the last 30 years, OCC has built direct relationships with farmers based on fair trade principles. All of their cotton is rainfed, regenerative and organic.

    Aiayu’s OCC sweatshirt and sweatpants are neither dyed nor chemically processed, resulting in a product which is pure, biodegradable, and hypoallergenic. The all-natural colour of each garment may change over time, giving each piece a unique look and character.

    All items are made at a sustainable facility in Portugal.

    FIT GUIDE:

    The sweatshirt is designed to have a loose and comfortable fit. We recommend you choose your regular size.

  • kr. 1.036,00

    Sweatpants made from 100% undyed goodness: organic cotton in its purest form, untouched by chemicals as a beautiful testament to nature’s own rich palette. A wardrobe staple, the sweatpants come with a classic elastic drawstring waist, side pockets, ribbed hems, and a soft, oversized fit, making them a staple you will return to again and again. The sweatshirt and sweatpants are made in collaboration with AIAYU partner, Organic Cotton Colours (OCC): an organisation that supports over 400 Brazilian family farmers who grow this rare and naturally colorful cotton. Over the last 30 years, OCC has built direct relationships with farmers based on fair trade principles. All of their cotton is rainfed, regenerative, and organic. Aiayu’s OCC sweatshirt and sweatpants are neither dyed nor chemically processed, resulting in a product which is pure, biodegradable, and hypoallergenic. The all-natural colour of each garment may change over time, giving each piece a unique look and character.

    All items are made at a sustainable facility in Portugal.

    FIT GUIDE:

    The sweatpants are designed to have a loose and comfortable fit. We recommend you choose your regular size.

  • kr. 316,00

    This classic AIAYU tee is made from 100% organic cotton jersey, making it a soft and comfortable everyday staple. This short-sleeved tee has curved hems and is slightly longer in the back, giving it a nice shape. The relaxed fit makes it easy to style, either as a basic top paired with casual shorts or pants, or elegantly tucked into a high-waisted skirt.

    FIT GUIDE:

    The SHORT SLEEVE TEE has a relaxed fit that is meant to be a bit loose. It does run true to size, so we recommend that you choose your regular size unless you want a slimmer fit.

  • kr. 396,00

    An everyday essential and instant wardrobe classic. LONG SLEEVE TEE is a versatile style made from 100% organic cotton jersey. The tee has a loose fit with long sleeves, wide ribbed cuffs, and a curved hem that makes the back slightly longer. This cool and relaxed fit is easy to style and comfortable to wear, making it the perfect year-round wardrobe basic.

    FIT GUIDE:

    The LONG SLEEVE TEE has a relaxed fit. We recommend that you choose your regular size.

  • kr. 396,00

    An everyday essential and instant wardrobe classic. LONG SLEEVE TEE is a versatile style made from 100% organic cotton jersey. The tee has a loose fit with long sleeves, wide ribbed cuffs, and a curved hem that makes the back slightly longer. This cool and relaxed fit is easy to style and comfortable to wear, making it the perfect year-round wardrobe basic.

    FIT GUIDE:

    The LONG SLEEVE TEE has a relaxed fit. We recommend that you choose your regular size.

  • kr. 316,00

    This classic AIAYU tee is made from 100% organic cotton jersey, making it a soft and comfortable everyday staple. This short-sleeved tee has curved hems and is slightly longer in the back, giving it a nice shape. The relaxed fit makes it easy to style, either as a basic top paired with casual shorts or pants, or elegantly tucked into a high-waisted skirt.

    FIT GUIDE:

    The SHORT SLEEVE TEE has a relaxed fit that is meant to be a bit loose. It does run true to size, so we recommend that you choose your regular size unless you want a slimmer fit.

  • kr. 476,00

    A casual summer style made from crisp organic cotton poplin. Featuring roomy side pockets, a back patch-pocket, and a wide elastic waistband. The wide legs add a flowy skirt effect to the style, making them perfect for a breezy day. Style with a casual shirt or tee, or wear them as a pajamas when lounging around at home.

    FIT GUIDE:

    Lulu has a very generous cut and an elastic waistband, fitting a range of bodies. We recommend ordering your usual size if you like the oversized look or going one size down.

  • kr. 1.356,00

    WAVE is a slightly dressy, feminine knit which plays with shape and texture. Made from soft and strong llama wool, it will last you for many seasons to come. High ribbed borders on the sleeves and bottom hem create a gentle volume effect on the sleeves and body. Eyelet zig zag detail on the sleeves, front pocket, and bottom hem add an intricate touch. The shape is feminine, with charming elbow length sleeves and an elegant high neckline.

    THE FIT:

    This style runs true to size, so we recommend choosing your regular size.